Nokia brings Near Field Communication to Outdoor

Brands will soon have a new way of reaching consumers with the launch of Nokia’s Near Field Communication (NFC) Hubs.

NFC technology allows users to share information and pay for items with a simple swipe of their mobile devices. NFC posters offer a high level of interaction between consumer and advertising: users’ devices can be taken to the brand’s Facebook page, or send a pre-determined text message to a pre-determined number.

Brands using the technology will also benefit from access to Nokia’s statistics on overall usage for no cost, as well as allowing brands to alter their campaigns ‘live’, with no need to change posters.

Nokia’s NFC technology is currently going through a limited testing phase, but Rupert Englander, Head of Services Sales and Marketing at the company, reckons that such technology is only “a couple of years from being the norm”.

Source: Marketing / CBS Outdoor