Advertising and Twitter. What's Hot? What's Not?

Hot: Tube map of the future

Commuters in New York are being treated to a revolutionary experience with the ‘On the Go! Travel Station’, a 47-inch touchscreen allowing users to access all they need to know about the subway.

The system can be used to look up the subway map, find out about delays and service changes, and even discover if an escalator at your station is out of order.

The travel station also provides a new advertising space for anyone who wants to catch the eye of New York’s subway goers.

The travel station is extremely feature rich, but its makers say the development is only the tip of the iceberg in terms of potential. The only forseeable problem is ensuring that passengers don’t hog it.

Source: The Next Web

Not: Tweet me happy

A study of Twitter posts has found millions of people wake up happy and become more negative as the day continues. A study by scientists at Cornell University in the US, examined the tweets of 2.4 million Twitter users, dividing them into different hours of the day and days of the week.

The research found people became more negative as the day went on and the most positive times of the day were at the start and the end.

Mid-morning was found to be the worst time of day, with these rising again and peaking just before midnight. Users were also more cheerful at weekends. Researchers also found no evidence for ‘the winter blues’ and found the negative messages were as likely to be sent in summer as winter.