Advertising budgets revised upwards for Q3

The latest figures from Bellweather suggest that marketing trends reported in Q3 are up by 3.4% - the first increase for a year.

Specifically, the report shows the following increases across all media, which is the first time in over 4 years. Specifically, the figures show:

Media up 0.5%

Sales Promotion up 2.8%

Direct Marketing up 3.3%

Internet up 16.6%

Search Internet up 9.3%

Other up 1.5%

But whilst the figures are very encouraging, confidence continues to reflect the uncertain fincncial climate advertisers are operating in. Our own experience tallies with the data, in that while sectors of the engineering sectors are 'booming', there is concern about future conditions.

Source: Campaign 14 October 2011