New and affordable cross-media advertising and marketing technology at MediaPro Expo

Had a really beneficial trip to MediaPro Expo last week. Lots of affordable new technology was on show, to help you create and drive integrated cross-media advertising campaigns.

Small promotional microsites that can be used for short term competitions, landing pages, data collection and even online shops can be built within hours and stay live for as long or little time as you need them to support campaigns. And they're available with high creative values - but at very low prices!

Of particular interest were developments in the production of online brochures. They enable superb web-savvy print/online integration that delivers high quality publications via websites, tablets and smartfones, adding greatly to potential for customer engagement.

There's also a new app device that allows you to photograph coded elements of printed magazines and save them to your phone! Plus, lots of ideas to integrate social network platforms, which give us much to talk about with our clients!