Do you get the best out of your advertising, marketing and print suppliers?

If not, do you think that’s their problem - or is it yours? That’s three questions, actually, but it is important is if you want to get the best from your suppliers and more importantly, avoid wasting your own time!

We receive various briefs to help organisations solve all sorts of marketing and communications problems. So we get to see first-hand, how good, or bad, briefings can be. That’s why I have written the “Guide to Creative Briefing” which can help you to get your briefing right! And it can be downloaded from this website NOW!

It’s not for me to tell you how to brief your suppliers, but if you want to get the best from them – and the work they create for you – then you may find it very useful.

A month or two ago, we received a tender request from an organisation to pitch for some design work. The information was very vague – even on the printing specs – and we found when we visited the sites involved to look at existing materials, that what they really wanted was at odds with the information laid out in their briefing document.

Incidentally, the last brief we received was highly focussed and very detailed, so not everyone is the same. Why not take a minute to download the AdPlace Marketing and Media “Creative Briefing Guide”. It’s already helped many people - and it can help you too.

Many UK businesses are finding that exporting goods and services to countries outside of the EU is a valuable route to growth. And with the electorate in France and Greece voting against austerity measures in favour of even more reckless government borrowing, the advice from commentators is not to bother trying to export to these countries and look elsewhere.

Over the last few years, the BRICs countries (Brazil, Russia, India and China) have experienced exponential growth and UK businesses selling to these countries are experiencing a degree of sales success.

But, how do you go about exporting if you’ve no experience? Where do you start?
If you are one of the many businesses around who believe that you could open up a successful trade route outside of the EU but simply do not know where to start, don’t worry. You’re not on your own. What you need is help from a business that understands exporting and all that it entails;

•    Research – where are the opportunities?
•    Advertising and marketing – localising your sales approach for the region you’re selling into
•    Intellectual property – how can you stop overseas competitors copying your products?
•    Funding
•    Shipping and the surrounding legislation
•    Procedures and paperwork
•    Avoiding the pitfalls
•    Getting paid

You will have the benefit of working with an agency that understands selling overseas and benefit from the help of working with dedicated export marketing support that can produce desk research or set up fact finding visits, either with you, or on your behalf.
So, if you’re new to exporting, or have tried it and feel that you need help, then give us call. You can outline your ideas and if you think we can help you then we’ll be only too pleased to meet up.

The markets and opportunities are there for those that want to find them! We can help you to do it.

We like TV ads - obviously! That's one of the things we do.

But if if you're one of those people who use Sky+ (or whatever PVR you use) to fast forward through the ads, then think about Radio!

Luckily, radio advertising has no such problem. In fact, latest research shows that Radio, together with Cinema, now has the lowest level of advertising avoidance. People rarely switch radio stations and as is VERY well documented, our brains continue to take in radio messages even when we are distracted by doing other things.

Of course, just 'being' on the radio is not enough, as attention to creativity and the quality of your message is more important than ever! But get it right and you can guarantee that your advert will actually be heard by all the people you're paying for!

So why not have a look at radio advertising? It's creative, flexible, targeted, cost-effective, has high repetition - and it works! Email, message or Tweet us for more info about making radio work for you too!

Emails are fast becoming the scourge of the modern world, so much so that some companies have now started banning internal emails.

So why not think how you can come up with much more creative and compelling communication methods, using sound!

By using all the tools of effective audio communication, you can now make sure that WHAT you say is totally enhanced by HOW you say it and with people able to listen when and where they wish, you can get far greater STAND OUT.

If you're interested in improving the way that your company communicates then we'd love to talk to you: And YES, you can email us if you like and we'll send you more info. Make sound cool and get yourself heard over the chatter!