Going Global? Translations, Localisation and Export Marketing

Everyone is well aware of the common and often, humorous faux pas committed by advertisers as they target wider markets – but, for the businesses concerned, these ‘mistakes’ are not funny at all. Rather, they are more likely to be very expensive errors of judgement based on a lack of understanding and market knowledge. Worse still, they may offend and isolate potential customers, rather than engaging them.

Targeting overseas markets properly involves more than simply translating a few pages of copy. It requires a thorough understanding of the audience you hope to reach. It needs a campaign that identifies and meets ‘local’ needs. And it demands advertisements and materials that both effective and culturally acceptable.

Experts in Export Marketing - Here To Help You!

Exporting may not be as difficult as you might imagine. At AdPlace, we help you to overcome the hurdles, jump through the hoops and avoid the pitfalls. We've an expert export department to help new exporters sell overseas - and help make life easier for companies already exporting successfully.

So, for answers to any questions you might have relating to overseas selling and markets - contact AdPlace now! It could be the difference between just selling - and selling more!.

Localisation of  Websites and Marketing Literature

If you are targeting overseas markets then you must ensure that your marketing materials are designed and produced for maximum impact. That means havng them written and produced in the colloquial language of the country or region you are wanting to sell to and AdPlace can help you to do that. It's not complicated, it's not expensive - but it would be hugely beneficial to your busness!

For more information, give us a call or email from the contact form.